The Data Evolution

The Data Evolution is a powerful, executive-level guide that redefines how organizations view, manage, and leverage data in the digital age. With over 42 years of experience and involvement in $100M+ data migrations affecting hundreds of thousands of users, Jeffrey Lush offers a compelling roadmap to transform data from a passive resource into a strategic force.
 
This book lays out three core principles—transparency, infinite adaptability, and future-ready infrastructure—while helping readers break free from legacy data silos. Whether you're leading a startup or a global enterprise, The Data Evolution equips you with actionable strategies to integrate AI, support zero-trust security, and build a resilient, scalable architecture.
 
Ideal for CIOs, CDOs, transformation leaders, and data strategists, this is more than just a book—it’s a movement to reclaim the value of your data and unlock the future of your organization.